Product Type
Marketing Website
Contribution
Lead designs
Goal
ITD Trailers wanted to refresh their brand and launch a new marketing website to keep up with the goals and growth of their business. Their goal was to keep the integrity and roots of their brand, while updating it to better reflect their sustainability initiatives and make it feel more contemporary. The client referenced two primary sources of brand inspiration that contradicted each other– one was highly futuristic, minimalistic, and exclusive, while the other was accessible, blue collar and friendly. My goal was to bring qualities from both sides together to shape their brand to reflect their dynamic qualities and diverse customer base.
Approach
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Design & Outcome
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