Introduction
Opus had sales that changed every 2-4 weeks depending on product type and level of discount. In addition to updating the website to adjust prices and placing discount tags on products, we would create banners for the top of the sales page to highlight items that we were trying to hit high sales targets for. These are examples of some of the banners I created. Some of them utilized brand's image banks, while others I took custom photos for. In some cases, I took photographs of different textures of mediums and collaged them to create depth and more interesting compositions.
Opus did not have brand guidelines, so I created a cohesive style to improve brand recognition. I ensured that it followed a visually similar structure while also being flexible enough to support an ambiguous brand, accommodate a diverse range of products, and allow creative variety.
